Redesign - Stanley Gibbons digital Marketplace

Stanley Gibbons
Refreshing the Stanley Gibbons web presence for a more user-friendly website to improve the online customer experience
Stanley Gibbons

Redesigning - Stanley Gibbons digital Marketplace

Project Overview:‍
To execute a comprehensive, site-wide digital transformation for the Stanley Gibbons e-commerce platform. The core objective was to modernize the user experience (UX) to attract a broader, international collector base while meticulously honoring the brand's established British heritage and authority in the philatelic market.
Focus:‍
The new design provides a unified, sophisticated, and trustworthy experience, significantly improving user discoverability, purchase confidence, and the foundational stability necessary for future digital growth and international expansion.
Role:
Market Research and Discovery (R&D)
Brainstorming / Storyboarding / Product Concepting
Visual Designs
UX/UI Design
Tools:
Adobe Photoshop & Illustrator
Figma

Redesign Efforts

— Led the strategic UX and site architecture overhaul for the new digital Marketplace. This involved synthesizing business objectives with deep consumer needs analysis to develop a scalable design system and intuitive user flows. The design solution balanced contemporary e-commerce standards with the classic aesthetic integrity required by the brand's heritage, ultimately establishing a platform that signaled stability, renewed trust, and accessibility.

The following options were presented for the Landing Page redesign:
REDESIGN 1
Traditional persistent search bar with predictive autocomplete that suggests specific categories or rare issues as the user types. Clear visual distinction between "Stanley Gibbons" and "Marketplace".
Mockup
REDESIGN 2
Overall design with prominent "Search" feature and full parallax site creating visually engainng experience through storytelling and product showcasing.
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Mockup
REDESIGN 3 - Selected style for sitewide redesign
WINNER! These final visuals for the Homepage redesign vision eventually received executive approval. After several productive iterations and discussions, we arrived at a solution ready for market launch.
Mockup
REDESIGN 4
Restructured the e-commerce information architecture to be driven by a primary 'Search-First' paradigm, supported by clear, segmented conversion funnels for rapid product discovery.
Mockup